This is a quick summary of a twenty year career, so I hope you like what you see and will take a moment to get in touch. Just click below and we can set up time to review my accomplishments and experience.
· Manage all aspects of independent real estate holding and property management company.
· Led strategy, positioning, operations, marketing, and ecommerce for NJ start-up cannabis dispensary
· Built financial model and company valuation, defined equity offering, and created prospectus
· Developed compliance SOPs, created supplier relationships, designed go-to-market plans, defined KPIs
· Raised $1M in private funding and secured necessary licensing in highly regulated market
· Developed corporate strategy and built online & social presence, amassing 10k followers in first two months
· Conducted customer discovery, developed product prototype, executed usability testing, and satisfied proof of concept with consumers and investors for edtech product leveraging AR/VR to bring immersive experiences to underserved youth.
· Led audience insights and program-specific value measurement analytics for Medscape driving 5x revenue growth.
· Built survey research team, defined value measurement SOPs across departments, and designed & conducted training program for Sales, Strategic Development, Sales Ops, and Client Services teams
· Managed integrated BtoB marketing including online and offline campaigns, presales messaging, competitive landscape analysis and industry intelligence, conferences & events, and budget.
· Senior Director of Operations for $25M medically relevant incentive fulfillment business targeting physicians and pharmaceutical marketers, managed 35 employees with complete P&L responsibility.
· Sales Director of launch-product, generated $1M in sales with new clients during inaugural year
· Oversaw Product Development for company’s flagship e-commerce product that generated $25M in revenue and supported development of database of 500k MDs and over 1M HCPs.
Master of Science, Social Entrepreneurship | Certificate in Public Policy
Bachelor of Arts, Psychology
Big Data & Social Physics, 2019 (Python, R Studio, R)
Startup School Founder Track, 2017
Grant Application Reviewer, 2023
Marketing Strategist, 2023
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